We considered quite a lot of ideas before settling on the format for this logo. The colors are part of the color scheme of the parent organization, but since this local branch uses a different name, it complicated the branding. I tried various visual devices that communicated the idea of connection, but in the end, when we realized we could use the letters to make a cross, we knew this was the right choice. This was another fun project. This logo appears on the website and banners and even as an embroidered patch on polo shirts.